Privacy Policy

Introduction This Privacy Policy applies to Lancer Digital PTY LTD trading as Tracker Wheels and Tracker 4x4 ('Tracker', 'we' or 'us'). It covers all information collected by us, including via our websites at https://www.trackerwheels.com and https://www.tracker4x4.com ('websites').

Purpose of this Policy This policy ensures that individuals who provide personal information to Tracker are protected under the Australian Privacy Principles ('APPs') in the Privacy Act 1988 (Cth) ('Privacy Act') and other relevant laws. Words defined in the Privacy Act have the same meaning in this policy.

What is Personal Information? In Australia, 'personal information' is any information or opinion about an identified individual, or an individual who is reasonably identifiable. The personal information we collect depends on how you interact with us.

Personal Information We Collect We collect various types of personal information when you place an order, browse our websites, sign up as a customer, pay online, apply for a job, engage in business with us, or otherwise contact us. This may include your name, contact details, address, date of birth, gender, order/purchase details, browsing behavior, payment information, login credentials, communications you send us, employment applications, and business information you provide.

What if You Don't Provide Personal Information? If some or all of the above personal information is not collected, we may be unable to provide products, services or information to you, or provide them to the same standard.

How We Use Your Personal Information We may use the personal information we collect to provide requested information, verify your identity, process orders, provide products/services, handle returns/refunds, send marketing communications, personalise your experience, improve our websites, assess creditworthiness, address issues, contract with you, and comply with legal obligations. We also use it for internal business purposes.

SMS Abandoned Cart Disclosure If you start an order on our website but do not complete it, we may send you an SMS message reminding you about your unfinished order. Information about abandoned carts is captured using website cookies and plugins. The phone number used for the SMS reminder is collected when you provide it to us voluntarily.

Third-Party Data Sharing We do not sell, trade, or otherwise transfer your personal information to outside parties, except trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety. We do not share SMS opt-in data or consent status with third parties for non-service-related purposes.

Location Tracking and Location-Based Services We may collect information about your location when you access our mobile website or app, or if you choose to turn on your Bluetooth, Wi-Fi, or other geolocation functionality when using our mobile app, to provide location-based services. We may use and share your location information to provide and improve location-based products and services. You can turn off location data collection at any time by changing your location services settings.

Disclosure of Personal Information We generally do not provide personal information to third parties except our related entities, as required by law or as described in this Privacy Policy. However, we may disclose your data to third parties to enable our websites to function, for fraud prevention, to provide goods/services, with your consent, to comply with laws, for marketing (which you can opt-out of), to assess credit, and to process returns.

Overseas Disclosure Some of your personal information may be stored with our overseas service providers. It may be held in Australia, New Zealand, the United States and other jurisdictions. If you don't agree to your information being transferred overseas, contact us, but this may prevent us from providing products/services to you.

Anonymity and Pseudonymity Where lawful and practicable, we will let you remain anonymous or use a pseudonym when dealing with us, such as when making a general enquiry. However, anonymity is not feasible if you wish to use our services.

Security and Retention We store personal information securely in paper-based files or electronically. We use reasonable steps to protect it from misuse, interference, loss, unauthorised access, modification or disclosure, including physical security, firewalls, access controls and encryption. Personal information is destroyed securely when no longer needed.

Direct Marketing We may contact you via email as part of our marketing campaigns. You can opt-out anytime by clicking "unsubscribe" in our emails or contacting us. We may still contact you about an ongoing relationship.

Third Party Websites Our websites link to third party sites. Accessing those sites may result in information being shared between us and the third party. Third parties may use cookies and web beacons to collect data like your server details, browser type, visit details, and interactions with their site and marketing.

Cookies We use cookies to provide a better, customised website experience. Cookies are small text files stored on your computer that let us identify you, personalise content, collect statistics, recognise third party site access, and provide security. You can configure your browser settings to control cookies.

De-Identified Data We may use information you provide to produce de-identified data compilations where individual identities can't be ascertained. We own this de-identified data and may use it commercially. If later combined with other data to make individuals identifiable, it will be treated as personal information under this Policy.

Access and Correction of Personal Information You are responsible for keeping your personal information accurate and current with us. You can request access to your personal information at any time, though we may charge a retrieval fee. We normally respond within 7 days, but may not grant access in some cases, such as where information is commercially sensitive, in which case we'll provide an explanation. Contact us to request access or corrections. ID verification may be required.

Contact Details Email us at hello@trackerwheels.com

Policy Changes
This policy may change without notice. Amendments will be posted to this page.